Wedding tourism will be organised by combining beaches, backwaters and mountains.
| Photo Credit:
ANI
Kerala Travel Mart in association with the State government is to conduct the first wedding and MICE conclave in Kochi from August 14 to 16.
Centre Stage Kerala is the theme of the event which will be inaugurated by the Tourism Minister, Mohammed Riyas at Grand Hyatt. More than 675 buyers from within and outside the country have registered for the event, aimed at tapping the State’s immense potential to emerge as a global hub of destination weddings besides meetings, incentives, conferences and exhibitions.
Of those registered, 610 buyers are from within the country and 65 buyers from abroad. There will be 75 exhibition stalls for sellers, KTM Society president Jose Pradeep and secretary S Swaminathan told reporters. Two national seminars are also being organised as part of the conclave to spotlight on the future vision of this sector.
Representatives from the UAE, the UK, Germany, the US, Australia, Brazil, Canada, Hungary, Israel, Italy, Malaysia, Oman, Poland, Romania, Russia, Singapore, South Korea, Sri Lanka, Turkey, Ukraine and Vietnam will participate.
The conclave comes in the wake of Chief Minister Pinarayi Vijayan’s announcement at the inauguration of KTM-2024 that Kerala would become the hub of the country in the field of wedding and honeymoon tourism.
Training camps, innovative marketing strategies, logistics and technology deployment will be organised in collaboration with large MICE and wedding companies. The local supply chain will be fully utilised.
Tapping wedding sector
The exhibition platform is reserved for businessmen with extensive experience in the MICE industry. Wedding planners, luxury resorts, destination wedding venues, floral design, photography, catering and bridal services will have the opportunity to showcase their talent in the wedding sector.
Visits are being organised in Kochi, Munnar, Kumarakom, Kollam, Kovalam, Thrissur, Kozhikode, Wayanad and Bekal. Wedding tourism will be organised by combining beaches, backwaters and mountains.
The conference hopes to bring together the stakeholders in the fields of wedding planning, corporate conferences, large convention centres and tour operators under one umbrella.
Published on August 6, 2025
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