The Cowboys are spending quite a bit on their offense in 2025, but will they reap the rewards?
The Dallas Cowboys have worked on their issues, spending the entire 2025 offseason conducting themselves like a prolonged therapy session. After deciding to revamp their coaching staff in January, the team went about working to fix the issues with their 2024 roster, which were compounded by the retirement of future Hall of Famer Zack Martin.
It’s been an ongoing process that spanned from the start of free agency through the weeks after the draft. Even before starting QB Dak Prescott was lost for the back half of last season, the offense was in disarray, so there was a ton to fix. But through all avenues of talent acquisition including trades, the Cowboys improved a moribund group to the point they flirted with a top-10 ranking in a recent accounting of the league’s offices.
Bleacher Report ranked the Cowboys No. 11 heading into 2025.
The recent trade for George Pickens finally gives the Cowboys a legitimate WR2 after CeeDee Lamb led the NFL in targets over the last two seasons.
Dallas also features an all-new backfield with veterans Javonte Williams and Miles Sanders, as well as rookies Jaydon Blue and Phil Mafah.
The addition of Pickens should have a cascading effect on the rest of the pass catchers. Lamb may see a slight decrease in targets, but opposing defenses now have to double-team two threats on a regular basis. That also means that the tight end spot cannot be bracketed, opening up opportunities there after a disastrous season for the group. And on the line, adding first-round pick Tyler Booker goes a long way towards replacing Martin.
Dallas had already re-signed a couple depth pieces in Kavontae Turpin and Brock Hoffman, and then added more help to both the offensive line and receiver position. Robert Jones and Saahdiq Charles could’ve started in a pinch, but with Booker in tow the Cowboys have a ridiculously deep interior group.
Low-cost talent is a must have for the Cowboys, as they’ve spent so much elsewhere. Prescott is still the highest-paid quarterback in the league, and by a wide margin. Lamb is the third-highest paid WR. All in all, the Cowboys are spending $158 million on the offense in 2025, fifth-most in the league.
In reality, the Cowboys should be well within the top 10 based on how much they are spending on the offense. Time will tell whether or not they can produce those results.