DGCpac to rent out packaging materials, launch product as a service platform

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DGCpac, one of the country’s leading packaging materials supply platforms, plans to give packaging materials for rent and launch a product as a service (PAAS) facility soon, its founder and chief executive officer (CEO), Suresh Bansal, said.  The company is also helping farmers to create their own packages and brands.

“DGCpac is embarking on its 3.0 journey, targeting to grow 10x from its current ₹150 crore revenue in the next five years. It will be fully artificial intelligence-enhanced —a new platform with new technology reaching out to a new set of customers and markets. We have learned a lot of lessons in DGCpac 2.0 and will use them,” Bansal told businessline in an online interaction.

DGCpac, which supplies packaging to about 2 lakh restaurants in the country, is starting a new unit where customers are offered “rent a pack”. Customers can rent packaging that can be reused. “On a sustainability basis, you follow three Rs  —reduce, reuse and recycle. We are focusing on the sustainability goals for us and our corporate customers,” he said. 

Using ONDC platform

For example, pallets and trays are items that can be reused, as also specially-created automobile kits. The customer can rent it from the company and reuse it.   

On the PAAS facility, he said customers can buy a product from the company and make the payment, including the service charges, every month. “They need not invest in capital. This is mainly for reusable long-term packaging items. It can be for equipment or it can be for assets. However, it is not for consumables,” said the company’s founder and CEO.  

DGCpac helps farmers create their packaging and brand. This can help them compete with the best and directly reach consumers by selling on the ONDC platform. “I’m very excited about this concept, and we are supporting them by training these partners how to do the packaging. We have held several training sessions with these FPOs all over the country with the help of the Ministry of Agriculture,” he said. 

The company prices these small packages competitively for farmers. “We have kept our margins low so that farmers get the most competitive prices for these products,” said Bansal.  

Providing options

Farmers get options such as compostable bags, window and self-lockable pouches, jars and jute bags. In the case of a farm company that produces scented rice, the company even designed a small colourful box for 1 kg or 2 kg. It could even be gifted.

The company is now working on bringing in packaging that matches the US and European standards. “We are going to introduce a set of packaging products which are for the international market, particularly for the high-end. So, for example, when you export an expensive agricultural product, you need special packaging, and it will match international standards,” said Bansal. 

The company runs online packaging product stores on various platforms such as Shopsy and DTDC and is also present on ONDC, in association with the Ministry of Agriculture, to help provide farm packaging. Even for sellers on e-commerce websites such as Amazon or Flipkart, the company offers packaging solutions. 

Dubai subsidiary

“We standardise the packaging for farm products sold by the farmer producer organisations (FPOs). These FPOs bring their produce on the ONDC platform, where DGCpac standardises the packaging for fruits, pulses, cereals, spices, dry fruits, ghee, oil, pickles and snacks,” he said. 

DGCpac opened its subsidiary in Dubai a year and a half ago, and it is growing in a big way. Bansal said the company wants to be an exporter of sustainable packaging from India. “We are happy with the reception we have got. We are the only company offering such solutions by supporting local manufacturers,” the company’s founder and CEO said. 

DGCpack has registered a subsidiary in the UK in March. “We will make this operational this quarter and it is our first step to start our European journey,” he said. 

Embarking on journey

The company was set up in 2005, with his wife Seema taking care of it. In 2019, Suresh Bansal got into DCGpac full-time and raised its first seed money from Haldirams, Saudi Arabia’s Zazil and friends to set up the technology platform, fulfilment centres, and offices. It then began selling its solutions. 

DGCpac raised its second seed round of funds in April 2022, with nine unicorns and venture capital firms taking part. “The company has grown at a 55 per cent CAGR over the past five years,” he said. 

The company has a set of fulfilment centres where it offers curated packaging and authorised branded packaging solutions. Once a customer discovers the products from its online store, it ships even small quantities of 25, 50, or 100 pieces the same evening. If the order is urgent, the customer can pick it up from the centre. DGCpac helps companies listed on e-commerce or quick service restaurant sites to standardise packaging and branding. It supplies the packaging materials via its “dark stores”. 

Bansal described his company as a “packaging orchestrator” that delivers solutions to customers by combining technology, supply chain experience, and the packaging domain.

Over the past 20 years, packaging has undergone massive changes, with the difference now being the design, colours and branding. “There is also awareness about sustainability. Packaging has become smart with QR codes,” he said.

Published on April 18, 2025



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