JSW MG Motor India bets big on ‘MG Select’ brand of cars to its overall sales

MG Select will only retail premium new energy vehicles

JSW MG Motor India on Tuesday said it is betting big on its newly established luxury car chain ‘MG Select’ which would play a key role in driving profitable growth and also contribute significant volumes to the company’s overall sales.

The company is launching its first product under the MG Select brand – M9 all-electric premium limousine on July 10 – to tap the higher penetration of electric vehicles in the fast growing luxury cars segment. MG Select will only retail premium new energy vehicles (NEVs).

“We are embarking on a bold journey into the luxury segment, driven by the rapid growth in the luxury automobile segment. We will open 14 showrooms of MG Select to start with and then expand further,” Anurag Mehrotra, Managing Director, JSW MG Motor India, said.

The MG Select outlets will be opened in Delhi-NCR, Mumbai, Kolkata, Pune, Thane, Bengaluru, Surat and Ahmedabad to name a few.

Mehrotra further said the luxury segment in India is growing at a much faster pace than the mass market vehicles, and the company is targeting tech-savvy new-age customers who are brand agnostic but are looking for luxury vehicles, with new technologies at an affordable price.

“This is where commitment to new energy vehicles meets our core philosophy of ensuring distinct experiences every time. MG is known for technology and we are providing everything that a tech-savvy customer wants in a car,” he said.

Next launch

He said the company’s next launch under MG Select will be the ‘World’s Fastest MG’, Cyberster, an electric sports car, soon after the launch of MG M9.

Asked about the significance of MG Select in the company’s overall plans, he said, “Since MG Select vehicle ticket size is bigger, it will definitely help us in driving profitable growth. It will also help us unlock volumes considering the potential that the segment has,” he said.

EV penetration in the luxury car segment is growing much faster, already crossing 70 per cent of the company’s overall sales. JSW MG Motor India has lined up four NEVs in two years to be retailed under the MG Select chain, Mehrotra added.

In March 2024, JSW MG Motor India announced that it would invest ₹5,000 crore to enhance production capacity and launch a new car every three to six months.

(The reporter is in Goa at the invitation of MG Motor India)

Published on July 1, 2025