Indian whisky manufacturer, Radico Khaitan, on Wednesday, 28 May 2025, announced the company’s decision to withdraw the ‘Trikal’ brand name from its new range of single-malt whisky line-up, according to an exchange filing. This move comes after concerns emerged about the brand name hurting religious sentiments.
As per the announcement, the company conducted an internal review, after which it decided to withdraw the brand name on Wednesday.
“We understand that concerns have been raised regarding the brand name. As a responsible and sensitive organization, post internal review we have decided to withdraw the brand,” said the company in the BSE filing.
Radico Khaitan highlighted that they are placing this decision as a gesture of respect, reflection, and their commitment to India and the nation’s culture.
“This is not just a business decision, it is a gesture of respect, reflection, and our unwavering commitment to honour the sentiments of our people and our country,”
Approval rejection
Amid the ongoing controversy over the ‘Trikal’ whisky, the news agency ANI cited Uttarakhand government’s Excise Department officials who said that the approval for the sale and registration of the alcohol has not been granted, and the company is not allowed to manufacture it in the State.
The whisky “has neither been allowed to be manufactured in the state, nor has any approval been granted for registration or sale,” the Excise Commissioner Harichandra Semwal told the news agency.
According to the officials cited in the report, the name of the whisky hurts the religious sentiments of the people of the State.
The report also mentions that the state Excise Department is taking action to register FIRs against people who are spreading incorrect information about the case.
(This is a breaking story. The story will be updated soon)
Read all stories by Anubhav Mukherjee
Disclaimer: This story is for educational purposes only. The views and recommendations above are those of individual analysts or broking companies, not Mint. We advise investors to check with certified experts before making any investment decisions.
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